All Right? is a health-promoting social marketing campaign based in Ōtautahi, Christchurch. Since its launch in 2013, All Right? has become a powerful champion for wellbeing in Canterbury, helping normalise conversations around wellbeing and mental health.
Ehara taku toa i te toa takitahi, engari he toa takitini ke: my strength does not come from me alone, but also from others.
All Right? was launched in February 2013 to support the psychosocial recovery of Cantabrians following the devastating earthquakes of 2010 and 2011.
The Greater Christchurch Psychosocial Committee mandated the development of All Right? after the Prime Minister's Chief Science Advisor wrote a briefing paper on the likely psychosocial effects of the earthquakes and how to mitigate these.
Recovery literature suggests there are 4 stages people go through after a disaster: the Heroic Phase, Honeymoon Phase, Disillusionment Phase and Reconstruction Phase.
All Right? was launched in the disillusionment phase, when people often realise how long the recovery is going to take and start to feel frustrated, tired, overwhelmed, and a sense of grief. Since then, the campaign has become a trusted brand in the community.
All Right? is making a real difference, with evaluations showing it's helped people become more aware of their wellbeing and how to improve it.
The campaign's latest evaluation found that 77% of respondents said All Right? messages make them more aware of looking after their wellbeing, and 47% have done things as a result of what they have seen or heard.
Key to the campaign's success is a comprehensive research programme that captures the authentic experiences of Cantabrians, the use of a conversational tone, and not telling people how to feel or what to do.
We undertake regular, in-depth research into how communities are doing. This gives us a wealth of knowledge about the hurdles people are facing, how they are feeling, and the sorts of things that can help.
For more information about how we work and handy tips that can support your own initiatives, click the below and check out He Waka Ora.
All Right? is a collaboration between Canterbury DHB and the Mental Health Foundation of New Zealand. We work in partnership with a wide range of stakeholders, and over time we've nurtured a strong and growing group of champions and advocates.
There's plenty of simple ways you can give wellbeing a boost in your part of the world - an easy way to get started and share the love is to order some resources from our resource centre (posters, brochures, badges etc). To keep up with what we're up to you can follow us on Facebook and Instagram, or flick us an email: Hello@allright.org.nz